MacKenzie Jagger

AVCD 350 Advertising Design
Project 2: Direct Response

Adobe Photoshop

For this project, I came up with a beauty brand that sells a moisturizer duo. I got my inspiration from my own
experience of experimenting with different moisturizers for my skin trying to find the right combination. I designed the brand name around a characteristic all women want for their skin: Glowing.  I then created the logos based on the two different times of day when moisturizers are applied and chose benefits for both individual products that are usually desired in a beauty product, but not always incorporated.  Overall, I wanted to create a line that is simple to reflect how skin care should be.